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This web site n-west.co.uk had the following on the web site, "The Regional Reference Directory for the North West Region of England in the United Kingdom." We noticed that the website said " Northwest UK Regional Search Directory." It also said " Your Reference directory to the Northwest UK. Make Northwest UK your homepage. Northwest UK Regional Search Directory. Your reference directory to the Northwest of England in the United Kingdom." The header had west as the highest ranking optimized keyword. It is followed by north, world, and northwest which isn't as ranked as highly as west. The next words n-west.co.uk used was england. directories was included but could not be seen by web crawlers.